5 Insurance Agent Website Examples (With Best Practices)

5 Insurance Agent Website Examples (With Best Practices)

5 Insurance Agent Website Examples (With Best Practices)
Charles Munyi
Aug 4, 2022
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In this digital era, most customers' first contact with a business is through its website. An eye-catching website with fancy icons does not guarantee traffic or conversions. 

Instead, your website must support a seamless user experience. This article highlights best practices for insurance agent websites, including easy navigation and core messaging. 

Website Design Best Practices for Insurance Agents

Ranking at the top of search engines is not enough. When clients land on your website, you want them to get an answer for their search query. You want your clients to explore your pages to learn more about your brand. Keep these design elements in mind when building (or revamping) your insurance agency website.

Simplify Navigation

One of your site's goals is to help visitors find information quickly. An effective insurance website design provides a clear hierarchy of information. It should include a menu that directs to various pages on your website. 

Menu items should coordinate with the visitors’ needs. Avoid overwhelming the potential client with too many options by limiting the navigation bar to five or six items.

Add a Core Message

A core message is the main message on your homepage that outlines what your insurance business does and its core values. It should inform customers about your insurance products and the value they provide.

Stick to the key selling points. The core message should convey the problem you are solving for your visitors. Start by curating your core message towards a target market and use action words when possible.

For example, a core message like, “Insurance Savings for Small Businesses. Get Covered In Minutes” targets small business owners seeking cost savings. It also tells the visitor they can save time by getting an insurance quote in minutes.

Use Relevant Visuals

Visuals give context to your brand’s core message. Select relevant visuals that evoke emotion and illustrate your products and market. For instance, if you have a visual showing your target customers, it should represent diverse races, ages, and cultures.

Apart from images, you can incorporate animations, GIFs, and videos to captivate visitors. Videos can help visitors understand complex ideas or products. Add high-quality videos to reveal new information and to improve your brand’s perception. 

Consider CTA Placement

Calls to action (CTAs) encourage a visitor to take a particular action. For example, you may ask your visitors to sign up to get a quote or learn more about a specific insurance product.

Experts suggest placing CTAs at the top of a page or "above the fold," so visitors can see them without having to scroll. Use a visible color that contrasts the background to attract visitors’ attention. For instance, a blue CTA button on a white background.

Use a Responsive Design

Your visitors use different types of devices to access your website. Therefore, it’s imperative that your site can display on multiple platforms, including mobile phones and tablets.

Talk to your website manager about adding responsive breakpoints that adjust to the visitor’s screen size. Also, you’ll want to use a fluid grid design, allowing elements on your page to automatically resize.

5 Insurance Agent Website Examples

Starting from scratch with website design isn’t always easy. So, we’ve compiled a few examples from the insurance industry to inspire you.

1. Biberk

Biberk insurance agent website example

Biberk's homepage offers simplistic navigation for visitors with a menu grouped by policyholder’s needs. Without scrolling, the customer can see the types of insurance available.

The core message "Small Business Insurance Made Simple" stands out at the center of the page. Also, the CTA is placed strategically below the main message, surrounded by plenty of whitespace.

2. Nationwide Pet Insurance

Nationwide insurance agent website example

The core message and image on Nationwide’s Pet Insurance homepage immediately tell visitors the purpose of the website. On the navigation bar, the menus are concise and expand to reveal drop-down menus, guiding the customer to a particular service. 

Moving down the homepage, the brand uses dog and cat visuals alongside their respective CTA buttons, making it easy for customers to choose the appropriate pet insurance. 

3. The Hartford

The Harford insurance agent website example

The Hartford’s site has an interactive navigation bar that opens drop-down menus. It also features a search bar on the navigation pane that helps visitors quickly find information. The CTA button is inside a dynamic content widget that allows customers to select their insurance option and enter their zip code.

The brand reinforces its values through core messages coupled with relevant visuals. The images show purpose-driven insurance for small businesses dedicated to sustainability, diversity, and service to the community.

4. Oscar

Oscar insurance agent website example

When a visitor lands on Oscar's homepage, they see the brand’s core message on a contrasting background. The CTA prompts potential customers to activate an account to get started.

The brand also uses relevant visuals to showcase its products and values. The main image includes a diverse background of people from different races, gender, ages, and physical abilities. 

5. Titan Insurance

Titan insurance agent website example

Titan Insurance places a CTA button in the main navigation to get visitors to request a quote. The blue button stands out on the white background to grab the visitors’ attention. The compact grid layout on the homepage makes it easy for customers to access all the insurance product offerings without scrolling.

Plus, the form is a quick way for customers to provide details and request the service they need. It’s convenient, requiring minimal details.

Upgrade Your Insurance Agent Website

Effective website design helps visitors learn more about your products. Use the above-mentioned best practices as a design template to maintain the attention of your visitors.

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