15 Best Marketing Ideas for Insurance Agents

By Charles Munyi


Your insurance business needs marketing to grow. With effective marketing, you can build a steady flow of leads, attract new prospects, and earn more revenue. 

Defining your target market is key to deploying your marketing ideas. Then, your goal is to consistently implement those ideas over time.

Luckily, you don’t have to reinvent the marketing wheel. Explore these 15 best marketing ideas insurance agents need to stand out in the industry. 

Why is Marketing Important for Insurance Agents?

Marketing is an effective way to promote your insurance products and get customers to take action. They can request further information, visit your website, and book a call with you.

Digital marketing can help increase the visibility of your insurance business. Many prospects seeking insurance services will often start with a simple Google search to decide who to contact. 

With a search engine optimized site, your website can rank at the top for relevant terms of a prospect’s search query. Your high ranking increases the chances of the prospect visiting your website over the competition.

Marketing also helps you build a cohesive insurance brand across multiple channels. Building a strong presence means you are top of mind for prospects when they need your insurance services.

Insurance agents can boost their customer acquisition efforts with both online and offline marketing. Engage directly with customers on social platforms and online forums to position yourself as an industry expert. Interacting with prospects offline through workshops and seminars helps you showcase how your products can directly benefit customers.

15 Best Marketing Ideas for Insurance Agents

Here are the 15 best marketing ideas for insurance agents. Which one will you try today? 

1. Speak at Events

Sharing your expertise in the insurance industry is the best form of marketing. Address your prospects’ concerns about insurance, including how to file claims, the benefits of bundling insurance policies, and what different policies cover.

Sharing more insights about your industry helps you earn the trust of your listeners, who can later reach out for further guidance. Don’t forget to share your contact information and business website.

2. Join an Online Community

Join small business owner communities on Reddit, Facebook, or Quora. Position yourself as a trusted insurance expert who is there to share knowledge, provide insights, and create solutions. The ultimate goal is to be the go-to agent when insurance is a hot topic in the community. 

Online communities are also a good platform to receive invaluable feedback. Is your landing page well designed? Community members will give you honest feedback that can help you make some tweaks to improve your marketing. ‍

3. Create a Newsletter

Newsletters allow you to communicate with current and potential customers. Insurance agents can use newsletters to establish authority in the niche, and keep readers updated about products that may interest them. 

Keep your newsletter genuinely interesting and informative. It shouldn’t look like an attempt to sell them services. Tell subscribers a story about a new product with creative headlines

4. Experiment With Facebook Ads

Facebook ads are a powerful marketing tool to boost business visibility. You don’t have to be a marketing expert. Facebook self-service tools let you create, run, and track the performance of your marketing campaigns. 

Run video ads and image ads across Facebook, Instagram, Audience Network, and Messenger. Target ads to reach specific audience groups based on age, interests, locations, and languages, or create a custom audience using different metrics. 

5. Write a Blog

Writing blog posts not only helps you leverage content marketing but also stay in touch with your customers. Sharing insurance content can help an agent showcase their knowledge of the industry. You’ll also build trust and loyalty from readers who find your high-quality content helpful.

Consistently provide value to your readers by focusing on topics that address their pain points. Explain the forms of insurance, local insurance requirements and regulations,  or run Q&A series. 

6. Run a Webinar

Webinars help you earn your prospect’s trust and position yourself as an authority without the conventional sales pitch. 

Start by identifying a topic that interests your customers. Send out an email to your subscribers to gather their pressing questions. Let them know you’ll run a live webinar to answer these questions. In the weeks leading to the webinar, send reminders to emphasize the webinar’s value. 

Provide helpful content to ensure your audience remains attentive throughout the webinar. At the end of the webinar, include a call to action that invites them to subscribe to your mailing list, follow your social media pages, or register for a free consultation. 

7. Optimize Your Website for SEO

For people to find your website, you’ll need search engine optimization. Seek an SEO consultant to help you identify ways to update your website design, mobile pages, and blog posts. 

You’ll leverage specific keywords to rank on search engines. High-quality backlinks can also identify your website as an authority. Try hiring a specialist on Upwork to help you.

8. Sponsor Events

Sponsoring an event increases your business exposure to an audience that doesn’t know your business. Your name, logo, and products will receive positive publicity

Event sponsorship also can introduce prospects to your products in a way that encourages a purchase. For instance, you can give interested customers free content in exchange for their contact information.  

9. Implement Referral Marketing

A referral program is a strategy to reward your existing customers for recommending and spreading the word about your products. 

Create contests or giveaways that incentivize happy clients to refer new customers. For instance, you could implement a two-way incentive where both the client referring and the one being referred get rewarded. You can offer a gift card reward for every referral that makes a purchase. 

10. Earn Positive Online Reviews

Online reviews are an important factor in a customer’s purchase decisions. Positive reviews are a sign of a reliable and trustworthy business. 

Ask your customers to give feedback about your service. Make it easy for customers to give feedback with automated follow-up text messages or emails. 

Don’t forget to show your appreciation for the positive reviews. If you receive a negative review, address the customer’s concern with a direct answer. Your goal is to learn from the experience.‍

11. Post on Twitter & LinkedIn Regularly

Twitter and LinkedIn are effective platforms for an insurance agency to build a professional online presence. Use Hootsuite to schedule posts across your social networks while keeping an eye on the latest conversations, brand mentions, and trends. Quickly respond to comments from an inbox that combines conversations from all supported networks. 

12. Execute an SMS/Text Messaging Campaign

SMS marketing is more personal and lets you target a specific audience. SMS messaging campaigns allow your business to send short messages about events, new products, or the latest news.

Use Twilio to customize and scale your messaging campaign. Tailor messages for different customers, gain insights from your recipients, and pair messages with a medium your customers prefer.  

13. Create a YouTube Channel

If you enjoy being in front of the camera, consider creating a YouTube channel for your audience. Identify the topics you would talk about and develop an engaging format. You want the channel to be relevant to your customers and potential clients.

Drive more engagement with clear calls to action and ask people to comment, like, or share your videos. Optimize your channel to attract followers. Ensure the profile represents your brand, group your videos into playlists by topics, and stick to a consistent schedule to upload your videos. ‍

14. Be a Podcast Guest

Guest podcasting is a top marketing strategy to stamp your authority as an industry expert. You’ll gain exposure to the podcast’s loyal followers.

Think about the audience you want to reach and what they are likely to listen to. For instance, being a guest on a business startup podcast can help you drum up your insurance business.

Stay away from the elevator, cliche pitch during the podcast. Provide succinct details with riveting stories to create a real connection with the audience.

15. Get Quoted in Publications

Getting quoted in publications can establish your brand. You’ll position yourself as a leader in the field and increase the visibility of your business.

Reporters may draw quotes from your blog post or podcast interviews. They even may book a time to directly talk to you about a specific issue. Use the HARO tool to connect with journalists who can quote you in top publications like WSJReuters, and The New York Times.

Best Marketing Ideas for Insurance Agents

Marketing your insurance business shouldn’t be complicated. Pick one or several ideas from the above list to scale your agency.