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Business Operations

Best Email Marketing Examples for Insurance Companies

Email marketing is a digital marketing channel used to introduce new products, offer discounts, generate leads and raise brand awareness. It can help insurance companies engage customers on their email list. To be effective, insurance agents can adopt email marketing best practices such as personalization, segmentation, and mobile optimization. In this article, we’ll highlight some insurance email marketing examples along with tactics to improve the user experience.

Pathpoint blog post

Business Operations

Grow Your Business: Social Media Marketing for Insurance Agents

Over 4.5 billion people are active on social media. This is an opportunity to actively connect with potential clients on social media channels. However, you shouldn’t jump into social media without a plan.

This guide will help you get a better understanding of social media marketing for insurance agents. Keep reading to learn why social media is important and how to use best practices in your social media strategy.